The exciting Lions of Windsor & Maidenhead 2019 sculpture trail offers a unique opportunity to promote your business,
drive footfall to your doorstep, engage customers and the community,
network with fellow sponsors
and support local charities. 

You can sponsor your own bespoke lion!

Sponsorship packages can be tailored to your budget and
marketing objectives and offer excellent return on investment.


Iconic fashion designer Dame Zandra Rhodes with her signature pink lion sculpture at her studios in London.


SUMMARY - The exciting Lions of Windsor & Maidenhead 2019 trail will lead thousands of Royal Borough residents and visitors on a journey of discovery across the region as they follow the 10,000 Lion Safari maps and track down the supersized pride over the three month public art event.

The colourful, media-friendly event will increase footfall, boost trade for local businesses, promote Lion sponsors and artists, generate vast amounts of social media content, bring a smile to the lion fans of all ages and raise much needed funds for local charities.

See a recent event preview in the Evening Standard.

Pupils from South Ascot Village School are looking forward to decorating their lion cub!

VIDEO - JOIN THE PRIDE!  Lion sponsors discuss their sponsorship of the magnficient lion sculptures - Thanks to Windsor & Eton Brewery, Daniel department store, Ice Experience and Castle Fine Art for taking part!



Don't miss out on this great opportunity to boost your business and be part of this high profile public art event!

You can join the pride and sponsor your very own lion sculpture, decorated by our award-winning artists to a design of your choice from the Artists' Portfolio and displayed either at your business or a prime Royal Borough location for the 3 month public art trail.

10,000 lion trail maps will lead thousands of residents and visitors across the region as they track down all of the lions and cubs in the pride, increasing footfall to lion locations, raising brand awareness for sponsors, providing unique customer and community engagement opportunities, attracting media coverage and generating vast amounts of social media content.

  • Design – Sponsors choose their own lion design from the Portfolio of Lion Designs, or nominate an artist of their choice to create their own bespoke design.
  • Locations – Lions can be displayed either at their sponsor's premises or in a prominent Royal Borough location.
  • Benefits - Sponsors will feature in over 10,000+ trail maps, the event website, souvenir programmes, your lion's plinth, media releases, marketing materials, media coverage and social media.  Your lion will attract thousands of people to your doorstep over the three month public art event and delight lion fans of all ages from across the Royal Borough and around the world.
  • Cost - Sponsorship includes your lion sculpture, decoration to a design of your choice by a professional artist, your lion's stone or wheeled plinth, name plaque, installation, maintenance and PR.  Please phone 07720 880088 or email sponsors@lionsofwindsor.org to discuss a sponsorship package.  We would love to welcome you to the pride!

SCHOOL CUB SPONSORSHIP – The school cubs (75cm tall x 1m long) are exclusively for schools and charities to decorate and display on the 'mane' Lions of Windsor trail.
Anyone can sponsor a Lion Cub on behalf of a school or charity and will be credited as the Cub's sponsor on their sculpture's plaque, the event website, marketing publications and media releases.
Cub Sponsorship is £750 + VAT.


GOLD SPONSORS – includes a large lion sculpture decorated to your own design, plus a 1 metre Lion Cub to donate to the school or charity of your choice for them to decorate and display.  Gold sponsorship includes additional exposure on the 10,000 trail maps, the event website and media releases, plus advertising opportunities and VIP tickets to the charity auction. Please download the Lion Sponsorship Pack for further details, phone the Lion Team on 07720 880088 or email sponsors@lionsofwindsor.org for details.


Lion and cub numbers are limited so join the pride today and be part of this roarsome event!

'The King and I' by sculptor Andrew Logan, with local press on a Kris Cruisers River Thames photo-shoot.  Passing swans were nervous!

Lion artist Anna Kompaniets painting her lion, sponsored by Berry's Jewellers


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Don't miss out on this great opportunity to boost your business and take part in this roarsome event!

Lion sponsorship deadline 5th July.

Lion Sponsorship Benefits include:

  • A stunning 1.5m Lion sculpture decorated to a design of your choice
  • Display your Lion at your business or a prime location in the Royal Borough
  • Feature in over 10,000 printed Lions Trail map, the event website, marketing publications, media releases and souvenir programmes
  • Drive footfall to your business, shop, outlet, venue or community
  • Enjoy 7 months of PR, customer engagement + vast amounts of social media content
  • Engage employees and the community through this high profile, public art event
  • Raise brand awareness and exposure
  • Benefit from association with ‘feel good’ stories in the media, internal communications and trade publications.
  • Associate your business with the region’s wealth of artistic talent and support the creative sector.
  • Create a sense of pride in the region
  • Raise much needed funds for local charities through the auction of your sculpture at the end of the project.
  • Bring art, colour, fun to the streets of the Royal Borough
  • Make thousands of people happy!

City-wide art trails bring significant economic benefits:

  • 900,000 people visited Bristol specifically to see the Gromit Unleashed sculptures. Footfall to Bristol’s Museums doubled.
  • The ‘Great North Snowdogs’ trail attracted 676,000 visitors and contributed an additional £7.2m to the local economy.  35% spent six or more days completing the trail. 64% visited somewhere new in the city
  • Birmingham’s Great Western Mall saw a 25% increase in visitor numbers compared to the previous year.
  • Pret a Manger Norwich reported a 16% increase in sales, based on their sponsorship of an elephant.
  • On the first day of Pride of Northampton, 25,211 additional visitors visited the main shopping street, compared to the same day the previous year.
  • Sainsbury’s Colchester saw dwell time double while shoppers and visitors took part in the Giraffe trail
  • The main Northampton shopping centre recorded an 18% increase in footfall during the lion sculpture trail and other local business reported an increased turnover of 14%.
  • 20% increase in sales was reported by Jarrolds Department Store in Norwich, attributed to people visiting their sponsored sculpture.
  • Figures courtesy of Wild In Art Ltd

Artist Amrit Singh painting his lion, sponsored by Ice Experience, at the Gallery at Ice in Windsor High Street, where it will be displayed on the trail from August.


SPONSORS include Gold Event Sponsor LEGOLAND Windsor Resort, lion sponsors Regus Maidenhead, Daniel Department Store,  Windsor &  Eton Brewery,  Castle Fine ArtCote BrasserieEton CollegeBerry’s Jewellers, Ice Experience, Leo Pharma, Strutt & Parker, Allen FordThe Cinnamon Cafe, Kris Cruisers, Regus Windsor, The Fox & CastleEhrman Tapestry, Thai Square, The Windsor, Maidenhead and Ascot Magazine, Wates Construction, Growth Engineering, St George’s School Windsor Castle, St Edward's  Catholic First School, White Waltham CofE Academy, Bisham CofE Academy, St George's School Ascot, Knowl Hill Primary Academy, Lambrook School, Forest Bridge School and South Ascot Village School

EVENT CHARITIES - 100% of event profits will be donated to the new Thames Hospice in Maidenhead, Look Good Feel Better, The Lions Club of Windsor for distributing to good causes across the region, and the wildlife charity Tusk, which has declared 2019 the #YearoftheLion in support of African lion conservation.


Some sponsor testimonials from last year's Owls of Bath 2018 -

Guy Thomas, Owner, The Silver Shop -"We had such a positive experience with our Lion of Bath 2010 sculpture in terms of driving footfall, that we decided to sponsor our owl right away. It was brilliant having 'Sterling' in the shop as it drew in literally thousands of extra people, who were coming in to photograph him.  Many people had never been in before and it hugely increased awareness of The Silver Shop. We were delighted to sponsor these events and feel they definitely boosted our sales.  We would sponsor another sculpture trail without hesitation." 

Richard Godfrey, CEO, Rocketmakers -"It was great fun designing the owl and working with the local artist. It was fantastic to part of something that involved so many in the local community. We had just moved office when 'Cosmos the Owlstranaut' arrived so for us the main benefit was increasing the awareness of our new location. We have a lot of people walking past the office every day so to have Cosmos outside grabbing people’s attention was fantastic.  The trail brought the local community together and everyone was involved in some way, from tourists and families walking past and taking photos, to local schools, businesses and the creative community.  We loved our owl so much that we bought it at the charity auction!"  

Mayor and Mayoress Lion,  sponsors, artists and supporters meet a mini-pride of lions and cubs at the recent event media launch

Passers-by Sophie and Emily couldn't resist hugging one of the blank lions as he was being delivered to his sponsor, Castle Fine Art in Windsor Yards


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