The exciting Lions of Windsor & Maidenhead 2019 sculpture trail offers a unique opportunity to promote your business, drive footfall to your doorstep, engage customers and the community,
network with fellow sponsors and support local charities.
You can sponsor your own bespoke lion!
Sponsorship packages can be tailored to your budget and marketing objectives and offer excellent return on investment.
Iconic fashion designer Dame Zandra Rhodes with her signature pink lion sculpture at her studios in London.
SUMMARY - The exciting Lions of Windsor & Maidenhead 2019 trail will lead thousands of Royal Borough residents and visitors on a journey of discovery across the region as they follow the 10,000 Lion Safari maps and track down the supersized pride over the three month public art event.
The colourful, media-friendly event will increase footfall, boost trade for local businesses, promote Lion sponsors and artists, generate vast amounts of social media content, bring a smile to the lion fans of all ages and raise much needed funds for local charities.
VIDEO - JOIN THE PRIDE! Lion sponsors discuss their sponsorship of the magnficient lion sculptures - Thanks to Windsor & Eton Brewery, Daniel department store, Ice Experience and Castle Fine Art for taking part!
SPONSOR YOUR VERY OWN LION!
Don't miss out on this great opportunity to boost your business and be part of this high profile public art event!
You can join the pride and sponsor your very own lion sculpture, decorated by our award-winning artists to a design of your choice from the Artists' Portfolio and displayed either at your business or a prime Royal Borough location for the 3 month public art trail.
10,000 lion trail maps will lead thousands of residents and visitors across the region as they track down all of the lions and cubs in the pride, increasing footfall to lion locations, raising brand awareness for sponsors, providing unique customer and community engagement opportunities, attracting media coverage and generating vast amounts of social media content.
Design – Sponsors choose their own lion design from the Portfolio of Lion Designs, or nominate an artist of their choice to create their own bespoke design.
Locations – Lions can be displayed either at their sponsor's premises or in a prominent Royal Borough location.
Benefits - Sponsors will feature in over 10,000+ trail maps, the event website, souvenir programmes, your lion's plinth, media releases, marketing materials, media coverage and social media. Your lion will attract thousands of people to your doorstep over the three month public art event and delight lion fans of all ages from across the Royal Borough and around the world.
Cost - Sponsorship includes your lion sculpture, decoration to a design of your choice by a professional artist, your lion's stone or wheeled plinth, name plaque, installation, maintenance and PR. Please phone 07720 880088 or email firstname.lastname@example.org to discuss a sponsorship package. We would love to welcome you to the pride!
SCHOOL CUB SPONSORSHIP – The school cubs (75cm tall x 1m long) are exclusively for schools and charities to decorate and display on the 'mane' Lions of Windsor trail.
Anyone can sponsor a Lion Cub on behalf of a school or charity and will be credited as the Cub's sponsor on their sculpture's plaque, the event website, marketing publications and media releases.
Cub Sponsorship is £750 + VAT.
GOLD SPONSORS – includes a large lion sculpture decorated to your own design, plus a 1 metre Lion Cub to donate to the school or charity of your choice for them to decorate and display. Gold sponsorship includes additional exposure on the 10,000 trail maps, the event website and media releases, plus advertising opportunities and VIP tickets to the charity auction. Please download the Lion Sponsorship Pack for further details, phone the Lion Team on 07720 880088 or email email@example.com for details.
Lion and cub numbers are limited so join the pride today and be part of this roarsome event!
'The King and I' by sculptor Andrew Logan, with local press on a Kris Cruisers River Thames photo-shoot. Passing swans were nervous!
Don't miss out on this great opportunity to boost your business and take part in this roarsome event!
Lion sponsorship deadline 5th July.
Lion Sponsorship Benefits include:
A stunning 1.5m Lion sculpture decorated to a design of your choice
Display your Lion at your business or a prime location in the Royal Borough
Feature in over 10,000 printed Lions Trail map, the event website, marketing publications, media releases and souvenir programmes
Drive footfall to your business, shop, outlet, venue or community
Enjoy 7 months of PR, customer engagement + vast amounts of social media content
Engage employees and the community through this high profile, public art event
Raise brand awareness and exposure
Benefit from association with ‘feel good’ stories in the media, internal communications and trade publications.
Associate your business with the region’s wealth of artistic talent and support the creative sector.
Create a sense of pride in the region
Raise much needed funds for local charities through the auction of your sculpture at the end of the project.
Bring art, colour, fun to the streets of the Royal Borough
Make thousands of people happy!
City-wide art trails bring significant economic benefits:
900,000 people visited Bristol specifically to see the Gromit Unleashed sculptures. Footfall to Bristol’s Museums doubled.
The ‘Great North Snowdogs’ trail attracted 676,000 visitors and contributed an additional £7.2m to the local economy. 35% spent six or more days completing the trail. 64% visited somewhere new in the city
Birmingham’s Great Western Mall saw a 25% increase in visitor numbers compared to the previous year.
Pret a Manger Norwich reported a 16% increase in sales, based on their sponsorship of an elephant.
On the first day of Pride of Northampton, 25,211 additional visitors visited the main shopping street, compared to the same day the previous year.
Sainsbury’s Colchester saw dwell time double while shoppers and visitors took part in the Giraffe trail
The main Northampton shopping centre recorded an 18% increase in footfall during the lion sculpture trail and other local business reported an increased turnover of 14%.
A 20% increase in sales was reported by Jarrolds Department Store in Norwich, attributed to people visiting their sponsored sculpture.
Guy Thomas, Owner, The Silver Shop-"We had such a positive experience with our Lion of Bath 2010 sculpture in terms of driving footfall, that we decided to sponsor our owl right away. It was brilliant having 'Sterling' in the shop as it drew in literally thousands of extra people, who were coming in to photograph him. Many people had never been in before and it hugely increased awareness of The Silver Shop. We were delighted to sponsor these events and feel they definitely boosted our sales. We would sponsor another sculpture trail without hesitation."
Richard Godfrey, CEO, Rocketmakers-"It was great fun designing the owl and working with the local artist. It was fantastic to part of something that involved so many in the local community. We had just moved office when 'Cosmos the Owlstranaut' arrived so for us the main benefit was increasing the awareness of our new location. We have a lot of people walking past the office every day so to have Cosmos outside grabbing people’s attention was fantastic. The trail brought the local community together and everyone was involved in some way, from tourists and families walking past and taking photos, to local schools, businesses and the creative community. We loved our owl so much that we bought it at the charity auction!"
Mayor and Mayoress Lion, sponsors, artists and supporters meet a mini-pride of lions and cubs at the recent event media launch
Passers-by Sophie and Emily couldn't resist hugging one of the blank lions as he was being delivered to his sponsor, Castle Fine Art in Windsor Yards
Sponsors will enjoy 8 months of PR and media coverage, plus excellent staff/customer engagement and CSR opportunities, from the event launch in April to the charity auction in November.
Lion sponsorship can be shared between several business or groups of traders.
The lion and cub sculptures will be sponsored by a wide range of regional businesses, organisations, schools and charities.
“Gromit Unleashed has helped shine a light on Bristol as a hub for culture, tourism and creativity and showcase its strengths in front of an international audience. We enjoyed tremendously positive publicity, welcomed more visitors from far and wide, and our businesses reaped the benefits.”
John Hirst, Chief Executive, Destination Bristol
“The King Bladud’s Pig project was the best thing that ever happened in Bath on many fronts. It really increased footfall around the city and helped independent retailers. It also brought people into Bath from the local environs, who continue to come long after re-discovering what a wonderful city Bath is.”
“‘Gromit Unleashed’ saw 1.18m visitors over the 10-week display period, of which 900,000 visited specifically to see the Gromit sculptures. Footfall to Bristol’s Museums doubled.”
Gromit Unleashed, Bristol
“The Swans of Wells sculpture trail really put Wells on the map in 2012 and attracted thousands of visitors to the city. Local businesses reported a significant increase in trade and people were drawn to parts of Wells they hadn’t visited before. The auction raised an incredible £100,000. We are all still talking about it today.”
Danny Unwin, Mayor of Wells 2012
“As one of the first businesses to sign up as a [Pig] sponsor, we saw the enormous positive benefits of being involved from the outset. The response from locals and visitors alike was remarkable.”
Martin Tracy, The Framing Workshop
The Lion’s scientific name is Panthero Leo.
A female lion needs 5kg of meat a day. A male needs 7kg or more a day.
Lions run at a speed of up to 81km/h.
In the wild, lions live for an average of 12 years and up to 16 years. They live up to 25 years in captivity.
Lions used to be spread across most of Africa, but now are only found in sub-Saharan Africa. Lions have disappeared from 12 sub-Saharan countries in recent decades.
The name for a baby lion is a cub, whelp or lionet.
Although known as the ‘king of the jungle’, most lions live on open grasslands or savannah. Only one group of wild forest-dwelling lions remains in the Gir Forest in India.
An adult male’s roar can be heard up to 8km away.
Female lions do 85-90% of the hunting, whilst the males patrol the territory and protect the pride.
With only around 20,000 left in the wild, lions are now officially classified as ‘vulnerable’.
Numbers of wild lions in Africa have gone down by over 40% in the last three generations, due to loss of living space and conﬂict with people.
Lions are the most sociable of all big cats. They live in groups of 10-15 lions, known as prides.