The high profile sculpture trail will celebrate the 200th anniversary of Queen Victoria, bring colour, fun and art to the streets, provide a free activity for residents and visitors and raise funds for local charities.

LIONS ON DISPLAY - 10 August (World Lion Day) - 27 October

The fabulous lion sculptures will be sponsored by regional businesses and decorated by leading UK artists and designers.   A mini-pride of lion cubs is available for schools and charities to decorate and display on the mane trail.

The giant pride will be installed on the streets of Windsor, Eton, Ascot, Maidenhead and beyond in early August and the trail officially starts on World Lion Day on 10th August.

The beautifully decorated lion sculptures will remain in pride of place until 27th October and will then be auctioned to raise funds for charity.


After three months entertaining lion fans of all ages from around the world, the lions will be taken off the streets to be restored by their artists and then gathered together in one giant pride for the 'Lions Roar Goodbye' festival on 9-10 November for lion fans to say their final farewells to their favourite lions and any they may not yet have seen, before the charity auction.


The beautifully decorated lion sculptures will be auctioned in November and 100% of event profits will be donated to local charities, including the new Thames Hospice in Maidenhead, Look Good Feel Better, the Lions Club of Windsor and the wildlife charity Tusk, supporting lion conservation in Africa.  (Auction date TBC)


Lions safari maps will be available from outlets across the region from early August and will lead thousands of residents and visitors on a journey of discovery across the Royal Borough as they track down the pride, increasing footfall to lion locations, raising awareness of sponsors and artists, boosting trade for local businesses and delighting lion fans of all ages.

Lion and school Cub arriving in Windsor to be decorated by talented artists and schoolchildren - roarsome!


Lions will be displayed across the Royal Borough of Windsor & Maidenhead for nearly three months, leading thousands of lion fans of all ages on a safari of discovery across the region.

See photos from our recent Media Launch on the news page of the website.

Photos include images of the roaringly successful Lions of Bath 2010 trail.


Would your business or school like to sponsor a large lion or a cub?

Lion and Cub sponsors will enjoy seven months of PR, increased visitor numbers, brand awareness, staff and customer engagement, great social media content, lots of fun and help raise funds for local charities.

Sponsors' names will be displayed on over 10,000 Lion trail maps, the event website, media releases, 10,000 souvenir programmes, auction catalogues, marketing publications, social media and merchandise.

CONTACT - If you would like to find out more about sponsoring a lion or a lion cub, please email or phone the Lion Team on 07720 880088 for further details.

We would be delighted to welcome you to the Pride and look forward to making the Lions of Windsor trail a roaring success this summer!


The King of the Beasts symbolises courage, nobility, royalty, strength, stateliness and valour and has been a popular royal heraldic image for centuries. William the Conqueror is thought to have brought the House of Normandy arms, depicting two lions on a red background, to England in 1066.

In 1100, William’s son Henry I became King of England and was known as the ‘Lion of Justice’ for his long and peaceful 35 year reign. Henry’s grandson Richard I, better known as ‘Richard the Lionheart’ featured three golden lions on a scarlet background as a symbol of the English throne during his reign from 1189-99, which have appeared on the Royal Coat of Arms ever since.

Lions in the wild

Once roaming most of Africa and parts of Asia and Europe, now only around 20,000 lions remain, living in just 8% of their former habit.  Three-quarters of African lion populations are in decline.

2019 has been declared the Year of the Lion by wildlife charity Tusk, an initiative to shine a light on one of the world’s most charismatic animals and profile the work of some incredible conservation organisations that are working for a brighter future for the species. #YearofTheLion

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A roarsome event for the Royal Borough this summer.

Sponsor your own bespoke lion and join the Pride!

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