THE PRIDE OF THE ROYAL BOROUGH

The Lions of Windsor & Maidenhead 2019 public art event will see a giant pride of supersized lion sculptures displayed across the Royal Borough to celebrate the 200th anniversary of Queen Victoria and raise funds for local charities.

The magnificent lion sculptures are sponsored by a wide range of businesses and organisations and decorated by leading UK artists, designers and illustrators, including fashion designer Dame Zandra Rhodes and Christian Lacroix/Louis Vuitton designer Craig Wheatley.   A mini-pride of cute lion cubs is being decorated by schools across the region.

The colourful public art event will also help to highlight the plight of lions, which are now more endangered than polar bears, with only 15,000 left in the wild.

MEET THE LIONS - 18 JUNE

Anyone interested in sponsoring their very own supersized lion sculpture, decorated to a design of their choice and displayed at their business or a prime Royal Borough location for the three month public art trail, is invited to our 'Meet the Lions' event in Maidenhead on 18th June.  See the News Page of the website for details and to book your free ticket.

LIONS ON DISPLAY  - 10 August - 27 October

The giant pride will be installed on the streets of the Royal Borough, from Windsor to Eton, Ascot, Datchet, Maidenhead and beyond, from World Lion Day on Saturday 10th August.  The beautifully decorated lion sculptures will remain in pride of place until 27th October and will then be auctioned to raise funds for charity.

ROAR GOODBYE WEEKEND - 9-10 November

After three months entertaining lion fans of all ages from around the world, the lions will be taken off the streets to be restored by their artists and then gathered together in one giant pride for the 'Lions Roar Goodbye' festival on 9-10 November for lion fans to say their final farewells to their favourite lions and any they may not yet have seen, before the charity auction.

CHARITY AUCTION - 21 November

The beautifully decorated lion sculptures will be auctioned in November and 100% of event profits will be donated to local charities, including the new Thames Hospice in Maidenhead, Look Good Feel Better, the Lions Club of Windsor and the wildlife charity Tusk, supporting lion conservation in Africa.  (Auction date TBC)

LION MAPS

Lions safari maps will be available from outlets across the region from early August and will lead thousands of residents and visitors on a journey of discovery across the Royal Borough as they track down the pride, increasing footfall to lion locations, raising awareness of sponsors and artists, boosting trade for local businesses and delighting lion fans of all ages.


Lion and school Cub arriving in Windsor to be decorated by talented artists and schoolchildren - roarsome!

 

Lions will be displayed across the Royal Borough of Windsor & Maidenhead for nearly three months, leading thousands of lion fans of all ages on a safari of discovery across the region.

See photos from our recent Media Launch on the news page of the website.

Photos include images of the roaringly successful Lions of Bath 2010 trail.

SPONSOR YOUR OWN BESPOKE LION SCULPTURE!

Don't miss out on this great opportunity to boost your business. Sponsor deadline 1st July!

The supersized lions and cub lion cubs are available for businesses, organisations and schools to sponsor and display in a prime Royal Borough location for the three month public art trail.

Your lion will be decorated to a design of your choice from the Lions Design Portfolio, submitted by some of the UK's leading artists and designers, or a bespoke lion design can be created for you.  Lion cubs are exclusively available for schools and charities to decorate and display.

Lion and Cub sponsors will enjoy seven months of PR, increased footfall and brand awareness, customer engagement, great social media content, lots of fun and help raise funds for local charities.

See the Sponsor Page for further details or phone the Lion Team on 07720 880088 to reserve your lion or cub.

We would be delighted to welcome you to the Pride!

See a short LION SPONSORS VIDEO  

See EVENT LAUNCH VIDEO

WHY LIONS?

The King of the Beasts symbolises courage, nobility, royalty, strength, stateliness and valour and has been a popular royal heraldic image for centuries. William the Conqueror is thought to have brought the House of Normandy arms, depicting two lions on a red background, to England in 1066.

‘Richard the Lionheart’ featured three golden lions on a scarlet background as a symbol of the English throne during his reign from 1189-99, which have featured on the Royal Coat of Arms ever since.

Lions in the wild

Over the past 50 years, wild lion numbers in Africa have decreased from over 200,000 to less than 15,000 today and they live in just 8% of their former habitat.  The shocking news is that lions are now more endangered than polar bears.  Please see Lion Aid for further details and join their campaign to stop lion trophy hunting.

2019 has been declared the Year of the Lion by wildlife charity Tusk to highlight the decline in wild lion numbers. #YearofTheLion

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A roarsome event for the Royal Borough this summer.

Sponsor your own bespoke lion and join the Pride!

Gold sponsors